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Leadership |
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Marcelo Bridger
Founding Partner, Latam |
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Born in Buenos Aires, Marcelo studied Graphic Design, Advertising and Marketing at the University of Buenos Aires. When he graduated he joined his friend Santiago Felippelli Conway and the pair worked freelance together. Simultaneously he started working for two important agencies, first at Saatchi & Saatchi and later at Grey Argentina as an art director.
In 1990, Marcelo and Santiago launched D-Mode magazine becoming, at the same time, partners in the graphic design agency Maya. In 1994 Marcelo left Grey Argentina to focus 100% on his new agency. A year later, the agency was renamed BridgerConway. Marcelo currently manages the agency’s operations in Argentina and Latin America. |
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Santiago Felippelli Conway
Founding Partner, USA and Middle East |
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In 1987 he received the Electromechanical Technician title from Philips School, Argentina, where he obtained his first job as a technical sketcher. In 1989, he started studying Industrial Design at the University of Buenos Aires, while working simultaneously with a printer. There he learned the secrets of the printing business, while working also as an intern at Grey Worldwide, Saatchi & Saatchi and Leo Burnett.
In 1990 he launched with his partner Marcelo Bridger, a publishing company called D´Mode, which has published D’Mode magazine to the present day with 150 issues in the market.
A year later he started BridgerConway, a business dedicated to integrated branding and marketing services, graphic design, industrial design, packaging design, broadcast and interactive design. Between 2000 and 2001 he performed lectures on Corporative Identity at the Universities of Cordoba, Mendoza and Buenos Aires. In 2001 he opened the first US BridgerConway office in Miami followed by New York and Dubai in 2006. Santiago has honed his skills as executive creative director for all real estate marketing projects. |
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Maggie Sander
Interactive Director, Global |
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Having worked for the last 10 years in various design and IT companies, Maggie has focused her work on strategic marketing and digital media consultancy. She implemented numerous websites, viral marketing campaigns and over the past few years has focused on strategic online marketing.
She has also gained experience working with luxury real estate companies and has worked on renowned brands such as: St. Regis, Ritz Carlton, Nike, Nokia, Trump Hollywood and Pepsi; working not only for the American market, but also for the top European and Middle East markets. Her experience involves handling Interactive Creative and IT teams and integrating their work with other marketing/communication departments. |
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Kevin Small
Director of Digital Strategy US |
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Kevin has been involved with digital and interactive marketing since its inception in the early 90's. He began his career in sport s marketing at the New York office of API Sponsorship (later acquired by Octogan & IPG), with a quick rise from intern to the company's youngest Director of Marketing. While at API, Kevin created award winning multi-media presentations for top sports properties including US Soccer, 1994 World Cup, Lola Formula-One Racing, The America's Cup, World Cup of Cricket, The ATP Tennis Tour, and Special Olympics World Games.
In 1996, Small formed BGA Media Group, a boutique digital marketing agency, specializing in web design, branding multi-media, video production and interactive strategy. BGA”s clients have included CareerBuilder.com, JetBlue. The Related Group of Florida, Gorp.com, Kevin also personally served as an advisor to several NYC investment banks, performing interactive marketing due-diligence during the dot.com boom.
When the condominium boom was peaking in 2003, Kevin hibernated BGA to pursue real estate marketing full time. From 2003-2008, he served in a marketing and new business development capacity with several real estate industry marketing and advertising service providers including Alpha Vision and Posner Advertising . His client list during these years includes a strong list of top real-estate and hotel development companies including: Related, LXR, Ritz-Carlton, Four Seasons, and One & Only Resorts.
Today, Kevin serves as a digital marketing strategist for BridgerConway as well as other private companies and production studios. Kevin earned BA in Economics and French Literature from Connecticut College in 1993. |
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Gustavo Chertcoff
Interactive Operations Manager, Global |
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Gustavo has a bachelor’s degree in graphic design from the University of Buenos Aires. He has more than 13 years of experience in design and technology. He worked for several IT companies, building on his background of integral development and project implementation. He has worked in companies such as Torneos y Competencias, 451, Eyeworks Cuatro Cabezas, also worked as a consultant for Leo Burnett.
Gustavo has managed renowned accounts such as Visa, Telefónica, Telecom, Fiat, Cencosud, Philips, SkyTeam and Sherwin Williams among others. In addition, he managed implementations of important applications, several portals, online newspapers, and has achieved significant expertise in aspects such as usability, user experience definition and content architecture. He rejoined BridgerConway as Manager of Operations for the interactive area. |
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